Max Factor’s Colour X-Pert Soft Touch Palettes provide opulent colours that stay divinely soft. The unique powder-to-cream formula blends easily with just a fingertip and the sublimely saturated pigments result in a rich colour pay-off. 4 palettes with a range of different colours let you easily create endless day-to-night looks. Use a small eyeshadow brush to dab the powder gently into the eye socket area, use your index finger to blend across the lid. For added definition, take a deeper shade and work it into the crease with a small eyeshadow applicator.